I think that part of this exercise is to reframe how we approach the world. There are so many problems around us that we don’t even consider, but many can make a tangibly better world if we solve them (ie – creating a better umbrella).
But creating a mindset of seeing the world as an oyster of opportunities, versus fabricating problems to win a challenge are two different things. There is no competition, just a collaboration to find 99 Problems, and hopefully solve at least one.
Edit – there’s a deeper mindfulness lesson here. The challenge is about living in the moment, looking at the problems immediately around you. Not trying to solve obscure, hypothetical problems. This is what ruins too many businesses before they even begin.
Be in the moment, look for problems in the world around you.
